Updated Marketing

I have swiftly edited the posters for our distribution of the title sequence with Ryan now in the lead role. I focused on making the posters darker and more innovative than the originals. Also, I created a few merchandise items for promotion.

Marketing in thriller movies

Thriller movies are usually marketed worldwide due to many recent thrillers coming from America. For example, 'The Dark Knight' was promoted heavily with a range of posters and even a viral campaign with the webiste WhySoSerious.com that aimed to interest fans by having them earn what they wanted to see. Fans 'earned' by sending emails which in turn unlocks pixels of pictures from the film. This convergence in promoting is effective as it appeals to the young generation and keeps with the technological times. It also gives fans an interactive experience to view teasers instead of traditionally waiting for releases.

Another film which had effective marketing was 'V For Vendetta', as cast and crew members attended several press conferences where they addressed issues. The film gained publicity due to the controversy that the author Alan Moore, of the original graphic novel didn't want a film to be made. Whilst this was slightly bad for the director and producers, more audiences were interested in the film due to the controversy. I believe this marketing is effective but risky as controversy surrounding a film can cause a major loss at the box office.