We originally wanted to certify our production as a 15, however this would have restricted us to people ages 15 and over. Therefore we came to the decision that it was key for us to certify our prouct as a 12A film. This would mean we would have a range of all ages and bring in the biggest audience. As well as young adults, teenagers would be our main consumer. As well as this the office workers, cosmopolitan people working within cities will be drawn into this production as they can identify themselves with the characters involved and the location in which it is set.
Audience profile:
Young adults of both genders, aged from 15-30, from working to middle class (C1 - B demographic) who love thrillers and the story-lines that appear from this genre. Like most audiences, they enjoy social networking and receiving new technology for social interaction and to receive information. The main gratification this audience seeks is escapism and identifying with texts.
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